2021, USA.
During the pandemic 'The George,' Dublin's oldest and proudest LGBTTTIQ+ pub, found itself under graffiti siege—messages of hate and discrimination tarnishing its vibrant spirit. HP, alongside artist Josh McKenna and Just-Print, decided to take action and print over hate with love.
2022, USA.
On the other side, as part of their global rebranding, we decided to give the social media of HP printers a fresh new look.
CREDITS
Creative Direction: Ricardo Sosa
Copywriting: Sean Chong-Umeda
Art Direction: Adrián Vásquez
3D / VFX: Rodrigo Espindola Betancourt
Work
Hewlett-PackardArt Direction
Young Monks 2022Creative & Art Direction
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Mitsubishi MotorsArt Direction
Beyond MeatArt Direction
Young Lions MéxicoCreative & Art Direction
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Victoria Chingones hasta en la muerteArt Direction
Non-Violence #NoSoloEsMarcelaArt Direction
Bud Light The Good AccidentCreative & Art Direction
Ticket To Cannes 2016Creative Direction
Hawaiian Tropic Sheer TouchArt Direction
Koleston Pau Ya No Es RubioArt Direction
Honda Fit 2014Art Direction
© 2023 Adrián Vásquez Robles. All rights reserved.