2020, USA.
Beyond Meat sought our creative touch to spin social media gold from a TV spot, and voila!
The outcome: a whopping 150 M impressions in the first 48 hours. We turned a mere 60-second TV spot into social media magic.
CREDITS
Creative Direction: Marcela Angeles
Copywriting: Marcela Angeles, Lindsay Kelly
Art Direction: Adrián Vásquez & Susana Dueñas
Motion / VFX: Roberto Licea & Kike Viazcan
Work
Hewlett-PackardArt Direction
Young Monks 2022Creative & Art Direction
OMENCreative & Art Direction
Mitsubishi MotorsArt Direction
Beyond MeatArt Direction
Young Lions MéxicoCreative & Art Direction
Northgate MarketCreative & Art Direction
Maestro Dobel TequilaCreative & Art Direction
Shure Compatible With YouArt Direction
Victoria Chingones hasta en la muerteArt Direction
Non-Violence #NoSoloEsMarcelaArt Direction
Bud Light The Good AccidentCreative & Art Direction
Ticket To Cannes 2016Creative Direction
Hawaiian Tropic Sheer TouchArt Direction
Koleston Pau Ya No Es RubioArt Direction
Honda Fit 2014Art Direction
© 2023 Adrián Vásquez Robles. All rights reserved.