2013, Mexico.
To launch the new Honda Fit 2014, we utilized the main assets of our car: the size of the trunk to create a TV spot and the unique colors available for our out-of-home campaign. Our aim was to make our car stand out from the rest of our competitors and attract the interest of young millennials. This was especially significant for me, as it marked one of the first campaigns I got involved in professionally.
CREDITS
Creative Direction: Luis "Empe" Guillen & Victor Figueroa
Copywriting: Luis "Empe" Guillen & Erick Aguirre
Art Direction: Victor Figueroa, Francisco "Tatsu" Beltran, Julio Cerón & Adrián Vásquez
3D / VFX: Leo Kambayashi
Work
Hewlett-PackardArt Direction
Young Monks 2022Creative & Art Direction
OMENCreative & Art Direction
Mitsubishi MotorsArt Direction
Beyond MeatArt Direction
Young Lions MéxicoCreative & Art Direction
Northgate MarketCreative & Art Direction
Maestro Dobel TequilaCreative & Art Direction
Shure Compatible With YouArt Direction
Victoria Chingones hasta en la muerteArt Direction
Non-Violence #NoSoloEsMarcelaArt Direction
Bud Light The Good AccidentCreative & Art Direction
Ticket To Cannes 2016Creative Direction
Hawaiian Tropic Sheer TouchArt Direction
Koleston Pau Ya No Es RubioArt Direction
Honda Fit 2014Art Direction
CONTACT
m. [email protected]
t. +52 55 1360-3352
in. /advaro
ig. @otro.adrian
© 2023 Adrián Vásquez Robles. All rights reserved.