Northgate Market – Adrián Vásquez

2018, USA.
For the launch of the brand's first commercial, we created a campaign that not only showcased our products but also delved into the captivating stories behind each one and the moments they share in our lives.

2019, USA.
The Super Bowl, one of the largest events in the world, every brand wants to be a part of this grand occasion, and Northgate Market found a clever and straightforward way to be part of the big commercials and their substantial budgets. As people eagerly await the commercial breaks, Northgate Market ingeniously inserted itself into this highly anticipated moment.

2020, USA.
Building on the success of last year's campaign, we stuck with the trusty pre-roll ads to make a bold statement: we've got all the star products that steal the show at Super Bowl halftime.

2020, USA.
As part of our celebratory 40-year campaign, we crafted a TV spot. Northgate Market has been an integral part of the stories and lives of the people who frequent our market. Our ad not only honors our rich history but also celebrates the unique narratives and experiences we've shared with our community throughout these 40 years and counting.

2020, USA.
What would you do if one day you arrive at the supermarket and, instead of paying with money at the cash register, you had the opportunity to pay with garbage?

CREDITS

Creative Direction: Marcela Angeles
Copywriting: Marcela Angeles, Ricardo Sosa, Miguel Romano, Arah Kim & Samantha Lara
Art Direction: Adrián Vásquez, Ximena Baltazar, Susana Dueñas, Jorge Rodríguez & Sabina Dunayevich
Motion / VFX: Roberto Licea & Alejandro de Uriarte

Work