2019, USA.
To position itself as the world's first cristalino tequila and make its mark in the North American market, we collaborated with the 6-time Emmy winner, Kramer Morgenthau, to create a series of videos highlighting Mexico's innovation in art, architecture, gastronomy and of course, tequila. Embracing the campaign's headline, "Find Your Smoothness" we delved into the essence of innovation.
As a significant part of regular social media content and to showcase the various ways one can enjoy tequila, we decided to conduct a cocktail photo shoot. In this endeavor, I had the opportunity to lead the entire process—from conceptualization to retouching, through to the final result.
CREDITS
Creative Direction: Alejandro Luna
Copywriting: Alejandro Luna & Adrián Vásquez
Art Direction: Adrián Vásquez
Motion / VFX: Roberto Licea
Work
Hewlett-PackardArt Direction
Young Monks 2022Creative & Art Direction
OMENCreative & Art Direction
Mitsubishi MotorsArt Direction
Beyond MeatArt Direction
Young Lions MéxicoCreative & Art Direction
Northgate MarketCreative & Art Direction
Maestro Dobel TequilaCreative & Art Direction
Shure Compatible With YouArt Direction
Victoria Chingones hasta en la muerteArt Direction
Non-Violence #NoSoloEsMarcelaArt Direction
Bud Light The Good AccidentCreative & Art Direction
Ticket To Cannes 2016Creative Direction
Hawaiian Tropic Sheer TouchArt Direction
Koleston Pau Ya No Es RubioArt Direction
Honda Fit 2014Art Direction
CONTACT
m. [email protected]
t. +52 55 1360-3352
in. /advaro
ig. @otro.adrian
© 2023 Adrián Vásquez Robles. All rights reserved.